You may have heard some stories about businesses gaining followers and popularity because of one tweet, or video, or post that went “viral”, but what exactly does that mean?
Dictionary.com defines viral marketing as a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the internet or email.”
There have many several viral campaigns in recent memory such as Oreo Super Bowl tweet, Old Spice “What does your man smell like” ad, and even the Dove’s women soap commercial. What makes something go viral? Viral marketing is a science that requires a high level of market research and practice. However some may not have a multi-million dollar ad firm on your payroll, but that doesn’t mean your company can’t go viral. Listed below are five ways to make your company’s content go VIRAL!
In Oreo’s case, overnight viral success was actually two years in the making. The company had established a set of approval rhythms between the marketing, legal and agency teams which allowed them to act swiftly when the Super Bowl opportunity presented itself. Allowing your marketing or social media team to make quick decisions when it comes to social media content is imperative.
Can anyone tell me why videos like Soulija Boy Superman and The Harlem Shake go viral? The answer is simple, they are relatively simple videos and dance moves that can be easily recreated and uploaded by thousands of people. There was a YouTube video, a little while back called “Sh*t Girls Say” which went viral and then generated millions of spin-offs including “Sh*t New Yorkers Say”, “Sh*t Cats Say”, and even “Sh*t Nobody Says”.
Humor is a great way to create traffic. People love a good laugh break in the middle of their work day. Take for example this commercial for the Sour Patch Kids commercial and just laugh.
You’ve heard the expression “All PR is good PR”? Well, the same applies with viral marketing. Recently clothing retailer Abercrombie and Fitch CEO, Mike Jeffries went on record saying that he doesn’t want larger people wearing his brand. The news quickly went viral across social media networks, becoming a Google+ and Twitter trending topic, and even spawning another viral video. Enter #FitchTheHomeless campaign:
Kittens, puppies, and even dancing ponies equal viral magic. One video that I really love are the Charlie the unicorn videos, because they are so stupid and yet so adorable.