Using Social Media In Healthcare


Social Media Uses in Healthcare:

Social media may be used for a number of ways within the medical industry. Social media sites, including social networking websites, have grown tremendously and have become a popular way of communicating, networking, and growing a business. New uses for social media are being developed every day, particularly in the medical industry.

Many books and articles have been written about how to use social media. However, there is not a great deal of information specific to the healthcare industry. There are several ways that medical professionals may utilize social media, or social networking sites in the healthcare industry.

Medical Job Search and Professional Networking with Social Media:

Several websites provide excellent networking opportunities. Some are general in nature, and some have been created specifically for medical professionals. The general sites can also be helpful, especially if you know where and how to find other medical professionals. Also, the general sites are great for reaching out to patients and consumers.

Clinical Applications for Social Media:

Social media is taking on clinical uses as well. Hospitals have started utilizing twitter as a teaching tool, as well as a marketing tool, “tweeting” each step along the way of a surgery.

Additionally, Sermo, a networking website exclusive to physicians, offers a unique, confidential environment where physicians can informally consult on medical cases and share valuable information.

Administrative Uses for Social Media Tools in Healthcare:

Some medical office managers and thought leaders in the healthcare industry feel that some social media sites could be an excellent notification method between providers and patients. For example, Twitter could be used for scheduling appointments, appointment reminders, practice updates, or public health notifications.



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