The risky business of social media marketing….

What are the inherent risks of using social media to promote the growth of your bottom line and of your brand in general? Some may consider negative feedback or a technical malfunction to be the brunt of the potentially bad news here, but it can actually get a lot worse.

Whether or not you hire a social media marketing consultant to assist you in operating your campaign, the fact is that you can find out about most of the hazards with some simple research. Start by focusing on these factors below if you want to understand some of the risks associated with social media advertising.

A Security Breach

Do you think that hackers have decided to leave social media alone? They’re browsing social media sites in large numbers, and it’s not always about your company information or your finances. Some basement-dwelling hackers just want to get into your accounts in order to wreak havoc. They think it’s fun to spam your fans and to screw with your profile page. People can get your information if you’re publicly displaying your email, clicking on links, keeping the same password, etc. Be mindful of your security to help minimize a potential breach.

Offending Your Audience

Some of the risks associated with social media marketing are just risks you have to take. You can handle the social media management after the fact with some of the situations, such as offending your audience. Unfortunately, we live in a hyper-sensitive world, where many people truly believe it is their inherent right to not be offended. These individuals actually seek to be offended just for the claim. And, of course, even if that isn’t the case, you may end up inadvertently releasing material that offends some. It’s just another form of a PR crisis that you’ll have to stay out in front of if you want to keep it under control.

Sticky-Fingered Competition

When operating online, you’re always at risk of your competition stealing from you. There are different “levels” here, for lack of a better word. For instance, another similar brand may simply find some inspiration in what you’re doing, emulating the tactics. That’s fine; that should even be encouraged for you to do. But others will run the exact same promotions, post the same material with their name inserted, and mirror your activities. It’s rare, but it’s still a risk you have to be aware of.

Legal Implications

Focusing on staying within the boundaries of the law is now more important than ever. What you do on social media will be around permanently in some form or fashion, and an ad you released a year ago may be pulled up to be used as evidence in some type of litigation. This risk is handled by understanding the law and by operating a clean campaign. But you have to realize that the risk is there.

The more risks you’re aware of in social media, the better equipped you will be at handling them. The risks mentioned above only cover a small number of the many potential issues you could face. However, understanding the main categories will give you the proper frame of reference for dealing with most of the inherent risks.

 

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Why would people use mobile apps in the medical field????

                                                    medical app

Mobile apps have been around for some time and there is a lot of hype around the different markets. But how sustainable is this development, and where does it lead? In current research shows that mobile apps will eventually be as important for companies as web pages are today.

The main reason for the increase of mobile app in healthcare are?

1. Ubiquity of smartphones: Smartphones will increasingly replace feature phones in stores. Nearly everyone will be able to use smartphone apps,  business people, social networkers and gamers.

2. Manifoldness of possibilities: Smartphones are small computers which are becoming more and more powerful. They will be suitable for an increasing number of tasks which have previously been restricted to laptops or desktops. Today smartphone apps are used by companies to promote their brand or product, or to provide access to their existing products.

3. Ubiquity of app stores: Smartphones will always depend on the app store. If you have a smartphone or advanced feature phone you will have easy and convenient access to the world of apps.

4. Unmatched user-experience: Apps offer a user-experience which mobile Websites or widgets are unable to provide.

5. Proximity to customers: Mobile devices, especially Smartphones, are much more personal and intimate devices than a laptop or desktop device. For most users their phones are never further than 1 meter away 24/7. Imagine how attractive it is for consumer goods, food, and myriad other companies across the economy to be able to place their products and services so close to consumers.

6. Better visibility: Although there is a lot of clamor about the discoverability of apps, especially in the Apple App Store, standing out among 140,000 apps is much easier than being found amongst millions of websites. In addition, these distribution platforms are stores, and unlike the web or its search engines, they are designed to sell and present products. Cross-selling and promotions are components of their core features.

Although there is still a long way to go before many companies learn how to benefit from and how to engage in this exciting new market, but it won’t take long before it becomes standard business practice, especially for media, consumer goods, automotive, and food companies to communicate with their customers via an app.

Using Social Media In Healthcare

                                           social-media-in-health-care

Social Media Uses in Healthcare:

Social media may be used for a number of ways within the medical industry. Social media sites, including social networking websites, have grown tremendously and have become a popular way of communicating, networking, and growing a business. New uses for social media are being developed every day, particularly in the medical industry.

Many books and articles have been written about how to use social media. However, there is not a great deal of information specific to the healthcare industry. There are several ways that medical professionals may utilize social media, or social networking sites in the healthcare industry.

Medical Job Search and Professional Networking with Social Media:

Several websites provide excellent networking opportunities. Some are general in nature, and some have been created specifically for medical professionals. The general sites can also be helpful, especially if you know where and how to find other medical professionals. Also, the general sites are great for reaching out to patients and consumers.

Clinical Applications for Social Media:

Social media is taking on clinical uses as well. Hospitals have started utilizing twitter as a teaching tool, as well as a marketing tool, “tweeting” each step along the way of a surgery.

Additionally, Sermo, a networking website exclusive to physicians, offers a unique, confidential environment where physicians can informally consult on medical cases and share valuable information.

Administrative Uses for Social Media Tools in Healthcare:

Some medical office managers and thought leaders in the healthcare industry feel that some social media sites could be an excellent notification method between providers and patients. For example, Twitter could be used for scheduling appointments, appointment reminders, practice updates, or public health notifications.

 

Who will win in a fight? FACEBOOK or TWITTER

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Some people believe that facebook is for getting connected with the people you went to school with and twitter is for people you hoped you had gone to school with. Facebook is a multi-purpose social networking platform, allowing users to chat, create notes, post photos and play different games. While Twitter is built around the posting of short 140 character messages. These two web sites are the two most known social networks in the world.  Below is a comparison that looks at their history, growth in user base, strengths and weaknesses. Then you can decide which one is better.

Facebook Twitter
     Features Facebook features include the, Friends, Fans, Wall, News Feed, Fan Pages, Groups, Apps, Live Chat, Likes, Photos, Videos, Text, Polls, Links, Status, Pokes, Gifts, Games, Messaging, Classified section, upload and download options and others Tweet, Direct Messaging, Follow People & Trending Topics, Links, Photos, Videos
Introduction (from Wikipedia) Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2013, Facebook has over one billion active users, more than half of whom use Facebook on a mobile device. Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets”.
Upload photographs Yes Yes
Instant messaging Yes No
Key people Mark Zuckerberg, Founder and CEO; Dustin Moskovitz, Co-founder; Sheryl Sandberg, COO; Matt Cohler, VP of Product Management; Chris Hughes, Co-founder Jack Dorsey, Chairman; Evan Williams, CEO; Biz Stone, Creative Director
Play games Yes No
Advertising Advertising supported in the form of banner ads, referral marketing, casual games Advertising supported in the form of promoted tweets
Founded by Mark Zuckerberg Jack Dorsey
Languages Available in 70 languages Available in 29 languages
Launch date February 4, 2004 July 6, 2006
Headquarters location Menlo Park, California, United States San Francisco, California, United States
Users express approval of content by “Like”, “Share”, or “Comment” “Retweet” or “Favorite”
Number of users 1.28 billion (monthly active, March 2014) Over 500 million
Number of employees 6,818 (as of March 2014) 3,000 (as of 2014)
Add friends Yes No
Reblog posts Yes Yes
Follow trending topics No Yes
Current estimated value $104 billion $10 billion
Written in C++, PHP, D JavaScript, Ruby, Scala, Java
Revenue $7.87 billion (2013) $664 million (2013)
Edit posts Yes No
Users express opinions about content by “Comment” or “Reply” “Reply”
Mention users by Just the name (e.g. “User”) The @ sign and then the name (e.g. “@user”)

10 Back-To-School Shopping Tips that Save Money

It that time of the year again when children finally get out of the house from the summer and go back to school. Yay!!! says every last parent who has had to deal with their kids for the past two months. Now I am sure that everyone remembers the joy, anxiety, and stress that comes with back to school shopping. Let me tell you a quick secret, it doesn’t have to be so painful and crazy. Now in your kids mind, shopping for new clothes, gear, and school supplies may be the only good thing about going back to school, but that doesn’t mean you have to spend a fortune every year. However this year I have created10 steps for how to get everything they need and save a few bucks while doing that as well.

 1. Hold off buying trendier gear like lunch boxes and pencil cases. I know that I wanted everything new that came out in the stores, just so that way I could brag out what I have. However kids may love a version they find in July, but once they start school and see that their friends are all using another kind, they’ll beg you to upgrade them and that only results in you spending more cash that most of us don’t have.

2. Shop end-of-summer sales. You know as well as I do that kids wear short sleeve polo shirts all year long, so hit the big summer sales and snap up discounted duds that can be worn well into fall.

3.Stick to The List. The teacher’s supply list at the start of a new school year is daunting enough so don’t waste time and money on unlisted items. Nobody wants to get extra supplies, while they may be cute, will probably never get used and just leave your bank account empty.

4. Head to the supermarket for basic supplies. Check local grocery stores online website for great deals on Microsoft word, and get your weekly grocery shopping done at the same time. Just a quick hint: buying everything in one place will save time and gas money!

5. Let your kids raid the home-office supplies, then personalize them in unique ways. For example, decorate inexpensive plain, white binders with digital photos by creating a collage and inserting the page into the plastic outer cover.

6. Host a back-to-school swap. Round up a couple of other moms with kids the same gender as yours but different ages, and host an annual clothes swap. Trade toys and books, too! You’ll save a bundle.

7. Plan lunch. When you’re in charge of what your child eats, you’ll save yourself money. Check the weekly circulars at your local supermarkets for sales. If turkey isn’t on sale one week and ham is, go for the ham!

8. Buy bright. Lost school supplies may be a given, but gear that’s hard to miss can stave off the inevitable. Pack all their pencils, erasers, and other goodies into a bright backpack or pencil pouch to keep them from disappearing.

9. Shop the big three. Old Navy, Gap Kids, and The Children’s Place rotate merchandise often — ask when they do their markdowns so you can grab the deals. Also, if you see an item you bought in the past 14 days on sale later, you can get the difference refunded, you don’t need the clothing, just the receipt.

10. Browse craigslist.org. Yes, you can find top-quality stuff on the cheap, but you can be a seller, too. Why not get some cash for that barely worn, now outgrown brand-name outfit? Just enter your location and click on “Baby and Kids.”

I hope that everyone enjoyed my quick back to school shopping tips and hints. Please let me know if you have any other ones that you did not see in the comment below and please let me know how I can improve my blog. Thank you for reading this blog today and I hope that you are having a wonderful day!!